Proof of Work

Evidence, not claims.

Advertising and analytics work I planned, ran and measured myself, shown only where a screenshot, a date range and a clear definition stand behind every number.

Discuss your project needs How proof is verified

1
Ad spend managedWhat was spent in the ad account. A cost, not a result.
No verified figure yet
2
Platform-attributed conversionsPurchases or leads the platform counts for itself, inside its own attribution window.
No verified figure yet
3
Analytics-reported revenueRevenue the analytics system (GA4) records. Not store accounting, not profit, not proof of which ad produced it.
Verified
4
Confirmed paid salesOrders confirmed or paid in the store or order system. Closer to the business.
No verified figure yet
5
RevenueValue of those sales before costs and returns, from the store records.
No verified figure yet
6
ProfitRevenue after product, delivery, returns and ad costs, from the owner financial records only.
No verified figure yet
7
Performance improvementA change between two comparable, non-overlapping periods on the same scope.
No verified figure yet

Seven kinds of numbers, never mixed

A platform number answers a different question than a bank number. Each figure on this site carries one of these labels, and the label decides what it is allowed to claim.

ROAS is a platform-attributed return. It never proves profit, and periods that overlap are never added together.

Selected verified results

Audience and scale

1.3M

Users

GA4 · 2023-01-01 → 2024-01-01

Analytics-reported revenue

$7.2M

GA4-reported total revenue

GA4 · 2023-01-01 → 2024-01-01 · GA4-reported, not profit

Case study library

Read it as

Platform

Verified

1.3 million users, one GA4 view: reading a Gulf e-commerce property at scale

What one year of a single analytics property shows about audience scale, markets and channel mix, and the revenue figure GA4 reported, read with its limits.

1.3MUsers$7.2MGA4-reported total revenue

A year of traffic at this scale was readable in one view: where it came from, which markets carried it and what GA4 reported in revenue. The next question is margin, not volume.

GA4

Open case study

What the evidence will cover

Capabilities appear as proven only when a verified case supports them.

Tracking and measurement (GA4, server-side events)Evidenced

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